JURASSIC WORLD (2015) features many Brands, but none more prominently than Samsung and Mercedes-Benz.
In terms of total Brand exposure throughout the movie, we find that JURASSIC WORLD (2015) is comparable with LUCY (2014), MR. & MRS. SMITH (2005) and WAR OF THE WORLDS (2005).
Looking at 2015 movies, JURASSIC WORLD (2015) contains more Brand exposure than FIFTY SHADES OF GREY (2015) but less than FURIOUS 7 (2015) and PITCH PERFECT 2 (2015).
top 6 Brands in JURASSIC WORLD (2015)
Concave Brand Tracking recorded the many Brands that appeared in JURASSIC WORLD (2015) and compiled a list of the 6 most visible ones.
This ranking is based on screen time, logo/name visibility and product discernibility.
Samsung emerges as the most visible Brand followed closely by Mercedes-Benz. Bose Triumph, Alpha and Jeep round up our top 6, though none of these 4 had over half the exposure that Samsung or Mercedes-Benz received.
Now let’s take a closer look at these 6 Brands, one by one.
Following AVENGERS: AGE OF ULTRON (2015), Samsung is once again the #1 most visible Brand in JURASSIC WORLD (2015).
The movie is filled with Samsung phones, TVs, monitors, tablets, smartwatches and even a Samsung-sponsored pavilion in the theme park. All of this adds up to over 5 minutes of screen time, though it is worth noting that Samsung’s logo is only seen 10% of the time.
The Brand’s products are used by most of the cast and thus get an array of demographic associations.
In terms of how Samsung is portrayed, most of its products are used professionally. The Brand’s phones are used for business calls, its TVs and monitor are found in the laboratory and its tablets and smartwatches are used on missions in the jungle.
JURASSIC WORLD (2015) is the first major 2015 movie to feature, almost exclusively, Mercedes-Benz vehicles. This follows many other car Brands featuring significantly in 2015 movies that have topped the weekly US box office.
Audi has been the main car Brand in TAKEN 3 (2015), FIFTY SHADES OF GREY (2015) and AVENGERS: AGE OF ULTRON (2015). Dodge has appeared prominently is FOCUS (2015) and FURIOUS 7 (2015). Ram was The Rock’s Brand of choice in SAN ANDREAS (2015) and even Volkswagen got some exposure in PITCH PERFECT 2 (2015).
In JURASSIC WORLD (2015), Mercedes-Benz receives almost 2 ½ minutes of screen time with its logo visible 85% of the time.
The main character to be associated with the Brand is the female lead, Bryce Dallas Howard. She drives 2015 GLE Coupé in the first half of the movie and a Mercedes-Benz Unimog truck in the latter half.
As the park staff’s Brand of choice, Mercedes-Benz is portrayed as a professional Brand and its vehicles are mostly driven in rough terrain, thus demonstrating their cross country capabilities.
Mercedes-Benz’s partnership with the Jurassic franchise goes back to 1997 when their vehicles featured in THE LOST WORLD: JURASSIC PARK.
JURASSIC WORLD (2015) is one of Mercedes-Benz’s most visible movie appearances, although it does fall short of THE HANGOVER (2009) in which it had over 6 minutes of screen time.
Though Bose’s logo is not seen, its headsets are worn by a number of cast members in some of the helicopter sequences. Between all the different individuals wearing its headsets, Bose gets a total of over 2 minutes of screen time.
Bose has emerged as the only major alternative to David Clark when it comes to headset Brands worn in movie aviation scenes.
Other big movies in which it has similarly appeared include MARVEL’S THE AVENGERS (2012). NEED FOR SPEED (2014) and most recently FIFTY SHADES OF GREY (2015).
While Bryce Dallas Howard’s vehicle of choice is a Mercedes-Benz car, Chris Pratt rides a Triumph Scrambler motorcycle.
Triumph gets most of its almost 2 minutes of screen time from 2 scenes. The first is early on when Chris Pratt is seen working on the bike itself in his free time. The second is when he rides the motorcycle through the jungle on a hunting expedition.
As such, the Brand is only used by Chris Pratt and is associated with the jungle, ruggedness and cross country riding.
JURASSIC WORLD (2015) marks one of Triumph’s most visible movie appearances despite having previously featured in INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL (2008), MARVEL’S THE AVENGERS (2012) and most recently in EDGE OF TOMORROW (2014).
Alpha helmets feature inside a para-military helicopter. The Brand gets almost a minute of screen time, but unlike Bose, its logo is fully visible throughout its appearance in JURASSIC WORLD (2015).
Alpha has previously appeared in MARVEL’S THE AVENGERS (2012) and CAPTAIN AMERICA: THE WINTER SOLDIER (2014).
Most vehicles in JURASSIC WORLD (2015) are from Mercedes-Benz, but some old Jeep Wranglers also appear as a reference to the first movie.
The Jeeps are found in an abandoned warehouse but do not initially work. They are then brought back to life thanks to a Kawasaki battery and are then driven through the jungle, hence associating them with cross country driving.
The Jeep Brand most recently appeared in FURIOUS 7 (2015).
– The theme park contains a Hilton Hotel, Brookstone, Pandora, Ben & Jerry’s stores, an IMAX cinema and a Jimmy Buffet Margaritaville bar.
– There is also a Starbucks coffee shop. Bryce Dallas Howard and her character’s assistant are both seen drinking Starbucks coffee.
– Nick Robinson wears a pair of Beats by Dre headphones in his first couple of scenes.
– Ty Simpkins wears Nike shoes while Nick Robinson wears Converse.
– Verizon, Pepsi, Jeep and Chevrolet are all mentioned.