Concave Brand Tracking specializes in analyzing Brands presence and portrayal in entertainment. From movies to music videos, we comb through various types of media analyzing visibility, demographic associations and the contexts in which Brands appear as well as see how they compare to competitors. Whilst this data serves to optimize global Brands’ marketing, we also like to share our insights in the form of articles.
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Concave Brand Tracking analyzes the top 10 most successful cases of product placement in 2016 movies and how much advertising value they generated.
Concave Brand Tracking takes a close look at the top 5 product placements in LOGAN (2017), including their monetary value.
Concave Brand Tracking takes a closer look at the top 10 Brands in 2016 movies.
Concave Brand Tracking ranks the top 100 Brands in 2016 movies based on product placement screen time, product discernibility, logo/name visibility and box office results.
Concave Brand Tracking takes a close look at the Brands in season 4 of Showtime’s RAY DONOVAN.
Concave Brand Tracking constructed an infographic looking at the Brands that appear in season 4 of Showtime’s RAY DONOVAN.
Concave Brand Tracking looks at the top 5 product placements in SUICIDE SQUAD (2016) along with the advertising value of each one.
Concave takes a close look at the Brands and product placements in TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (2016).
Concave Brand Tracking took a close look at all the Brands in X-MEN: APOCALYPSE (2016) and found Ray-Ban to be the most visible in the movie.
Concave takes a close a look at the Brands in X-MEN APOCALYPSE (2016) as well as how much $ advertising value the top 5 received.