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Concave Brand Tracking specializes in analyzing Brands presence and portrayal in entertainment.  From movies to music videos, we comb through various types of media analyzing visibility, demographic associations and the contexts in which Brands appear as well as see how they compare to competitors. Whilst this data serves to optimize global Brands’ marketing, we also like to share our insights in the form of articles.

 

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top 10 Brands in 2016 movies
February 24, 2017

Concave Brand Tracking takes a closer look at the top 10 Brands in 2016 movies.

top 100 Brands in 2016 movies – product placement

Concave Brand Tracking ranks the top 100 Brands in 2016 movies based on product placement screen time, product discernibility, logo/name visibility and box office results.

Brands in RAY DONOVAN S4
September 22, 2016

Concave Brand Tracking takes a close look at the Brands in season 4 of Showtime’s RAY DONOVAN.

Brands in Ray Donovan S4 – INFOGRAPHIC
September 21, 2016

Concave Brand Tracking constructed an infographic looking at the Brands that appear in season 4 of Showtime’s RAY DONOVAN.

Brands in SUICIDE SQUAD (2016) – top 5 product placements
August 12, 2016

Concave Brand Tracking looks at the top 5 product placements in SUICIDE SQUAD (2016) along with the advertising value of each one.

Brands in TMNT 2 – TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (2016)
June 2, 2016

Concave takes a close look at the Brands and product placements in TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (2016).

Ray-Ban in X-MEN: APOCALYPSE
May 25, 2016

Concave Brand Tracking took a close look at all the Brands in X-MEN: APOCALYPSE (2016) and found Ray-Ban to be the most visible in the movie.

Brands in X-MEN APOCALYPSE
May 20, 2016

Concave takes a close a look at the Brands in X-MEN APOCALYPSE (2016) as well as how much $ advertising value the top 5 received.

Brands in CAPTAIN AMERICA: CIVIL WAR
April 30, 2016

Concave Brand Tracking takes a close look at the Brands in CAPTAIN AMERICA: CIVIL WAR (2016).

top 10 Brands in BATMAN V SUPERMAN: DAWN OF JUSTICE
March 27, 2016

Concave Brand Tracking looks at the top 10 most visible Brands in BATMAN V SUPERMAN: DAWN OF JUSTICE (2016).