Beluga vodka makes a short but visible appearance in Rita Ora’s latest music video, BODY ON ME, featuring Chris Brown.
The Russian vodka Brand gets a 3 second close-up shortly after the 2 minute mark. Specifically, it is a bottle of Beluga’s Gold Line vodka that is shown.
This brief appearance follows Beluga’s appearance in LIVE IT UP (2013) by Jennifer Lopez (2013) and most recently in Prince Royce’s music video for BACK IT UP (2015).
Beluga is one of many vodka Brands using music video product placement as a marketing strategy. Competitors include Sean Combs’ Cîroc, Pitbull’s Voli, Birdman’s GTV, Twenty Grand, Cavoda and more.
Check out Concave Brand Tracking’s dedicated Pinterest board to see vodka Brands throughout entertainment.