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top 100 product placement brands in 2021 movies

Concave Brand tracking ranks the top 100 product placement brands in 2021 movies by advertising value received.

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Concave Brand Tracking has manually combed through the 50 most-watched movies of 2021 recording every product placement on screen or in the dialogue. We also measured how visible the brands were, how long they were on screen for and how much advertising value they generated.

Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility, and global viewership (both theatrical and non-theatrical) Concave Brand Tracking has determined the total global value each brand got from its 2021 movie product placements.

We recorded over 300 different types of products from over 1,200 brands. The following is the top 100 brands, ranked by their total advertising value.

product placement analysis

  • Only 44 of 2021’s top 100 brands were in the 2020 top 100 and 35 were also in the 2019 top 100.
  • 32 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by eyewear and sports brands.
  • Between them, these 100 brands received over 1.7 billion dollars worth of global product placement advertising value in 2021. This accounted for 63% of all the value enjoyed by brands in 2021 movies (2.7 billion dollars in total).
  • Each brand on this list got over $4,00,000 worth of advertising value from appearing in 2021 movies.
  • 17 brands have consistently made this top 100 list since 2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Land Rover, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony, and Toyota.
  • 19 of these 100 brands only appeared in a single 2021 movie. 53 appeared in between two and ten, 19 in between 11 and 20 while only seven appeared in 30 or more.
  • Ford was in 39 of the top 50 movies of 2021. More than any other brand.
  • FREE GUY featured 50 brands from this top 100, more than any other movie.
  • 47 of the 50 most-watched movies of 2021 featured at least one brand. Only DUNE, ENCANTO, and RAYA AND THE LAST DRAGON were totally brand-free.

2021 top 10 product placement brands

#1 Dell
#2 Nike
#3 Apple
#4 Sennheiser
#5 Ford
Dell product placement top 100 Brands in 2021 movies Concave Brand TrackingNike product placement top 100 Brands in 2021 movies Concave Brand TrackingApple product placement top 100 Brands in 2021 movies Concave Brand TrackingSennheiser product placement top 100 Brands in 2021 movies Concave Brand TrackingFord product placement top 100 Brands in 2021 movies Concave Brand Tracking
#6 Chevrolet
#7 Tom Davies
#8 Toyota
#9 Dodge
#10 Sony
Chevrolet product placement top 100 Brands in 2021 movies Concave Brand TrackingTom Davies product placement top 100 Brands in 2021 movies Concave Brand TrackingToyota product placement top 100 Brands in 2021 movies Concave Brand TrackingDodge product placement top 100 Brands in 2021 movies Concave Brand TrackingSony product placement top 100 Brands in 20201movies Concave Brand Tracking
movie product placement by Dell In Fast and Furious 9 , F9, Nike in Space Jam 2 A New Legacy, Apple in Eternals, Sennheiser in The Guilty Ford in He's All That, Chevrolet in the Unforgivable, Tom Davies in Matrix Resurrections, Toyota in Outside the Wire, Dodge in love Hard and Sony in Spider-man No way home

#11 – #50

#11 BMW
#12 Piaggio
#13 Microsoft
#14 Samsung
#15 Mercedes-Benz
BMW product placement top 100 Brands in 2021 movies Concave Brand TrackingPiaggio product placement top 100 Brands in 2021 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2021 movies Concave Brand TrackingSamsung product placement top 100 Brands in 2021 movies Concave Brand TrackingMercedes product placement top 100 Brands in 2021 movies Concave Brand Tracking
#16 Detroit Lions
#17 Casio
#18 Alienware
#19 Panther Vision
#20 Ducati
Detroit Lions product placement top 100 Brands in 2021 movies Concave Brand TrackingCasio product placement top 100 Brands in 2021 movies Concave Brand TrackingAlienware product placement top 100 Brands in 2021 movies Concave Brand TrackingPanther Vision powercap product placement top 100 Brands in 2021 movies Concave Brand TrackingDucati product placement top 100 Brands in 2021 movies Concave Brand Tracking
#21 Alan Mikli
#22 Land Rover
#23 Ray-Ban
#24 Jeep
#25 Mitsubishi
Alan Mikli product placement top 100 Brands in 2021 movies Concave Brand TrackingLand Rover product placement top 100 Brands in 2021 movies Concave Brand TrackingRay-Ban product placement top 100 Brands in 2021 movies Concave Brand TrackingJeep product placement top 100 Brands in 2021 movies Concave Brand TrackingMitsubishi product placement top 100 Brands in 2021 movies Concave Brand Tracking
#26 International
#27 LG
#28 Aston Martin
#29 Adidas
#30 GMC
International product placement top 100 Brands in 2021 movies Concave Brand TrackingLG product placement top 100 Brands in 2021 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2021 movies Concave Brand TrackingAdidas product placement top 100 Brands in 2021 movies Concave Brand TrackingGMC product placement top 100 Brands in 2021 movies Concave Brand Tracking
#31 Cadillac
#32 YouTube
#33 TCL
#34 Revision
#35 DAF
Cadillac product placement top 100 Brands in 202# movies Concave Brand TrackingYoutube product placement top 100 Brands in 2021 movies Concave Brand TrackingTCL product placement top 100 Brands in 2021 movies Concave Brand TrackingRevision product placement top 100 Brands in 2021 movies Concave Brand TrackingDAF product placement top 100 Brands in 2021 movies Concave Brand Tracking
#36 Patagonia
#37 Hyundai
#38 Iveco
#39 Sama
#40 Oakley
Pataonia product placement top 100 Brands in 2021 movies Concave Brand TrackingHyundai product placement top 100 Brands in 2021 movies Concave Brand TrackingIveco product placement top 100 Brands in 2021 movies Concave Brand TrackingSama product placement top 100 Brands in 2021 movies Concave Brand TrackingOakley product placement top 100 Brands in 2021 movies Concave Brand Tracking
#41 Puma
#42 Timex
#43 David Clark
#44 Leitner
#45 Under Armour
Puma product placement top 100 Brands in 2021 movies Concave Brand TrackingTimex product placement top 100 Brands in 2021 movies Concave Brand TrackingDavid Clark product placement top 100 Brands in 2021 movies Concave Brand TrackingLeitner product placement top 100 Brands in 2021 movies Concave Brand TrackingUnder Armour product placement top 100 Brands in 2021 movies Concave Brand Tracking
#46 Razer
#47 Air Jordan
#48 AMI
#49 Stanford University
#50 Carhartt
Razer product placement top 100 Brands in 2021 movies Concave Brand TrackingAir Jordan product placement top 100 Brands in 2021 movies Concave Brand TrackingAmi product placement top 100 Brands in 2021 movies Concave Brand Tracking Stanford University product placement top 100 Brands in 2021 movies Concave Brand TrackingCarhartt product placement top 100 Brands in 2021 movies Concave Brand Tracking
Movie product placement by Piaggio Vespa in Luca, Samsung in Army of Thieves, Mercedes-Benz in RED NOTICE, Detroit Lions in VENOM 2 LET there be carnage, Alienware in FREE GUY, Ducati in Venom 2 Let there be Carnage, Ray-Ban in THE LITTLE THINGS, Aston Martin in NO TIME TO DIE, Patagonia in LOVE HARD, Puma in Coming 2 America, David Clark in Black Widow, Razer in FREE GUY, Air Jordan in SPIDER-MAN FAR FROM HOME and Carhartt in SPACE JAM 2 A NEW LEGACY.

#51 – #100

#51 Polaris
#52 Tom Ford
#53 Moscot
#54 MIT
#55 NBA
Polaris product placement top 100 Brands in 2021 movies Concave Brand TrackingTom Ford product placement top 100 Brands in 2021 movies Concave Brand TrackingMoscot product placement top 100 Brands in 2021 movies Concave Brand TrackingMIT Massachusetts Institute of Technology product placement top 100 Brands in 2021 movies Concave Brand TrackingNBA product placement top 100 Brands in 2021 movies Concave Brand Tracking
#56 Michigan State University
#57 HP
#58 Kubota
#59 Tik Tok
#60 Volkswagen
Michigan State University product placement top 100 Brands in 2021 movies Concave Brand TrackingHP product placement top 100 Brands in 2021 movies Concave Brand TrackingKubota product placement top 100 Brands in 2021 movies Concave Brand TrackingTik Tok product placement top 100 Brands in 2021 movies Concave Brand TrackingVolkswagen product placement top 100 Brands in 2021 movies Concave Brand Tracking
#61 Audi
#62 Acer
#63 Pontiac
#64 Asus
#65 Lamborghini
Audi product placement top 100 Brands in 2021 movies Concave Brand TrackingAcer product placement top 100 Brands in 2021 movies Concave Brand TrackingPontiac product placement top 100 Brands in 2021 movies Concave Brand TrackingAsus product placement top 100 Brands in 2021 movies Concave Brand TrackingLamborghini product placement top 100 Brands in 2021 movies Concave Brand Tracking
#66 Vizio
#67 HyperX
#68 Panasonic
#69 Rolls-Royce
#70 Coca-Cola
Vizio product placement top 100 Brands in 2021 movies Concave Brand TrackingHyperX Hyper X product placement top 100 Brands in 2021 movies Concave Brand TrackingPanasonic product placement top 100 Brands in 2021 movies Concave Brand TrackingRolls-Royce product placement top 100 Brands in 2021 movies Concave Brand TrackingCoca-Cola product placement top 100 Brands in 2021 movies Concave Brand Tracking
#71 Star Wars
#72 Nissan
#73 Subaru
#74 Genovation
#75 Amazon
Star Wars product placement top 100 Brands in 2021 movies Concave Brand TrackingNissan product placement top 100 Brands in 2021 movies Concave Brand TrackingSubaru product placement top 100 Brands in 2021 movies Concave Brand TrackingGenovation product placement top 100 Brands in 2021 movies Concave Brand TrackingAmazon product placement top 100 Brands in 2021 movies Concave Brand Tracking
#76 Versace
#77 Furby
#78 Shure
#79 Instagram
#80 Goldtop
Versace product placement top 100 Brands in 2021 movies Concave Brand TrackingFurby product placement top 100 Brands in 2021 movies Concave Brand TrackingShure product placement top 100 Brands in 2021 movies Concave Brand TrackingInstagram product placement top 100 Brands in 2021 movies Concave Brand TrackingGoldtop product placement top 100 Brands in 2021 movies Concave Brand Tracking
#81 Jaguar
#82 Porsche
#83 Motorola
#84 Corona
#85 Converse
Jaguar product placement top 100 Brands in 2021 movies Concave Brand TrackingPorsche product placement top 100 Brands in 2021 movies Concave Brand TrackingMotorola wetsuits product placement top 100 Brands in 2021 movies Concave Brand TrackingCorona product placement top 100 Brands in 2021 movies Concave Brand TrackingConverse product placement top 100 Brands in 2021 movies Concave Brand Tracking
#86 Garrett Leight
#87 The North Face
#88 Lexus
#89 Omega
#90 Bremont
Garrett Leights product placement top 100 Brands in 2021 movies Concave Brand TrackingThe North Face product placement top 100 Brands in 2021 movies Concave Brand TrackingLexus product placement top 100 Brands in 2021 movies Concave Brand TrackingOmega product placement top 100 Brands in 2021 movies Concave Brand TrackingBremont product placement top 100 Brands in 2021 movies Concave Brand Tracking
#91 Ruroc
#92 Triumph
#93 Opel
#94 Siegel & Stockman
#95 Volvo
Ruroc product placement top 100 Brands in 2021 movies Concave Brand TrackingTriumph product placement top 100 Brands in 2021 movies Concave Brand TrackingOpel product placement top 100 Brands in 2021 movies Concave Brand TrackingSiegel and Stockman product placement top 100 Brands in 2021 movies Concave Brand TrackingVolvo product placement top 100 Brands in 2021 movies Concave Brand Tracking
#96 Chicago Cubs
#97 Bose
#98 Royal Mail
#99 Honda
#100 Lincoln
Chicago Cubs product placement top 100 Brands in 2021 movies Concave Brand TrackingBose product placement top 100 Brands in 2021 movies Concave Brand TrackingRoyal Mail product placement top 100 Brands in 2021 movies Concave Brand TrackingHonda product placement top 100 Brands in 2021 movies Concave Brand TrackingLincoln product placement top 100 Brands in 2021 movies Concave Brand Tracking
Movie product placement by MIT (Massachusetts Institute of Technology) in Spider-man No way home, Kubota in He's All that, Audi in FATHERHOOD, Acer in YES DAY, Lamborghini in THUNDER FORCE, HyperX in FREE guy, Coca-Cola in RED NOTICE, Subaru in TO ALL THE BOYS FOREVER AND ALWAYS, Goldtop in VENOM 2 LET THERE BE CARNAGE, Motorola in THE LITTLE THINGS, Garrett Leight in I CARE A LOT, Stockman in Cruella, Bose in F9 and Lincoln in Coming 2 America.

If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data, or services then please contact us at info@concavebt.com.

disclaimer: Concave Brand Tracking does work with certain brands in this list. However, as a market research company, our methodology is entirely objective. We are a third party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.