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Music Music Videos News Recurring Reports

Top 10 visible Brands in music: Q2 2014

A look at the most visible Brands in the 219 music videos’ whose songs have charted in the Billboard Weekly Hot 100.

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Music Music Videos News

Eminem HEADLIGHTS video features Dodge and other Brands

Despite the deep personal significance HEADLIGHTS carries, the video contains a number of Brands, from Eminem’s usual Nike trainers to a Dodge Durango product placement.

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Music Music Videos News

Katy Perry’s BIRTHDAY introduces Samsung headphones

Katy Perry’s latest music video introduces us to Samsung’s new premium headphones in its first placement of such products in music videos.

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Movies News Trailers

SEX TAPE movie all about Apple products

Cameron Diaz and Jason Segel’s summer movie will not only feature Apple products throughout, but its plot will be entirely based around the misuse of Apple’s iCloud.

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Music Music Videos News

Top 10 visible Brands in music: Q1 2014

With 88% of Billboard Hot 100 music videos containing at least one Brand, Concave Brand Tracking has ranked the top 10 most visible Brands in music for the 1st quarter of 2014.

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Music Music Videos News

Chris Brown, Lil Wayne & Tyga are LOYAL to their Brands

Whilst Fantasia and Ashley Madison are the video’s stars, LOYAL also features Trukfit, Last Kings, Zing Vodka and Black Pyramid which are all linked to the artists.

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Music Music Videos News

#SELFIE video crowns the Apple iPhone as THE selfie phone

As The Chainsmokers’ first single #SELFIE begins to gain radio traction we take a look at their music video. As with most videos focused on user-generated content a lot of brand make subtle appearances but none more than mobile phones.

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Movies News

NEED FOR SPEED (2014) Brand Integration Review

NEED FOR SPEED has been described as a video game spin-off, a FAST & FURIOUS rip-off or Aaron Paul’s breakthrough into film, but the one thing it is without a doubt, is full-fledged exhibition of elite car Brands as well as the Ford Mustang.

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