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top 100 brands in 2020 movies – product placement

Concave Brand Tracking ranks the top 100 brands in 2020 movies by product placement advertising value.

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Concave Brand Tracking has manually combed through the 50 most watched movies of 2020 recording every brand that appeared or was mentioned. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated.

Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility and global viewership Concave Brand Tracking has determined the total global value each brand got from its 2020 movie product placements.

We recorded nearly 250 different types of products from over 1,000 brands. The following is the top 100 brands, ranked by their total advertising value.

analysis

 

  • Only 47 of 2020’s top 100 brands were in the 2019 top 100 and 40 were also in the 2018 top 100.
  • 34 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by clothing and sports brands.
  • Between them, these 100 brands received over 584 million dollars worth of global product placement advertising value in 2020. This accounted for 74% of all the value enjoyed by brands in 2020 movies
  • Each brand on this list got over $1,300,000 worth of advertising value from appearing in 2020 movies.
  • 17 brands have consistently made this top 100 list since 2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Land Rover, Nike, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony and Toyota.
  • 27 of these 100 brands only appeared in a single 2020 movie. 50 appeared in between 2 and 10, 16 in between 11 and 19 while 7 appeared in 30 or more.
  • BAD BOYS FOR LIFE featured 37 brands from this top 100, more than any other movie, and was the biggest product placement movie of 2020 in terms of total advertising generated for brands.
  • 44 of the 50 most-watched movies of 2020 featured at least one brand.

 

Check out our video of the top 100 brands in 2020 movies:

 

top 10

#1 Apple
#2 Ford
#3 Dell
#4 Chevrolet
#5 Toyota
Apple product placement top 100 Brands in 2020 movies Concave Brand TrackingFord product placement top 100 Brands in 2020 movies Concave Brand TrackingDell product placement top 100 Brands in 2020 movies Concave Brand TrackingChevrolet product placement top 100 Brands in 2020 movies Concave Brand TrackingToyota product placement top 100 Brands in 2020 movies Concave Brand Tracking
#6 Nike
#7 Mercedes-Benz
#8 Lonsdale
#9 Ray-Ban
#10 Members Only
Nike product placement top 100 Brands in 2020 movies Concave Brand TrackingMercedes Mercedes-Benz product placement top 100 Brands in 2020 movies Concave Brand TrackingLonsdale product placement top 100 Brands in 2020 movies Concave Brand TrackingRay-Ban product placement top 100 Brands in 2020 movies Concave Brand TrackingMembers Only product placement top 100 Brands in 2020 movies Concave Brand Tracking

 

concave brand tracking product placement top 100 brands in 2020 movies top 10 entertainment marketing apple iPhone ps I still love you to all the boys ford sonic the hedgehog dell laptop Spenser confidential Chevrolet suv car in The invisible man Toyota in extraction nike in Da 5 bloods Mercedes Mercedes Benz Wonder Woman 1984 Lonsdale ray-ban sonic the hedgehog members only
Check out our in-depth look at the top 10 brands by clicking here.

#11 – #50

 

#11 Sony
#12 BMW
#13 Casio
#14 Nissan
#15 Samsung
Sony product placement top 100 Brands in 2020 movies Concave Brand TrackingBMW product placement top 100 Brands in 2020 movies Concave Brand TrackingSony product placement top 100 Brands in 2020 movies Concave Brand TrackingSony product placement top 100 Brands in 2020 movies Concave Brand TrackingSony product placement top 100 Brands in 2020 movies Concave Brand Tracking
#16 Persol
#17 Buick
#18 Audi
#19 Porsche
#20 Volkswagen
Persol product placement top 100 Brands in 2020 movies Concave Brand TrackingBuick product placement top 100 Brands in 2020 movies Concave Brand TrackingAudi product placement top 100 Brands in 2020 movies Concave Brand TrackingPorsche product placement top 100 Brands in 2020 movies Concave Brand TrackingVolkswagen product placement top 100 Brands in 2020 movies Concave Brand Tracking
#21 Forward WIP
#22 Dodge
#23 ViewSonic
#24 Sennheiser
#25 Land Rover
Forward WIP product placement top 100 Brands in 2020 movies Concave Brand TrackingDodge product placement top 100 Brands in 2020 movies Concave Brand TrackingViewSonic product placement top 100 Brands in 2020 movies Concave Brand TrackingSennheiser product placement top 100 Brands in 2020 movies Concave Brand TrackingLand Rover product placement top 100 Brands in 2020 movies Concave Brand Tracking
#26 Yamaha
#27 Morehouse College
#28 Microsoft
#29 Heineken
#30 Jeep
Yamaha product placement top 100 Brands in 2020 movies Concave Brand TrackingMorehouse College product placement top 100 Brands in 2020 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2020 movies Concave Brand TrackingHeineken product placement top 100 Brands in 2020 movies Concave Brand TrackingJeep product placement top 100 Brands in 2020 movies Concave Brand Tracking
#31 Google
#32 Urban Outfitters
#33 Cadillac
#34 Adidas
#35 Shure
Google product placement top 100 Brands in 2020 movies Concave Brand TrackingUrban Outfitters product placement top 100 Brands in 2020 movies Concave Brand TrackingCadillac product placement top 100 Brands in 2020 movies Concave Brand TrackingAdidas product placement top 100 Brands in 2020 movies Concave Brand TrackingShure product placement top 100 Brands in 2020 movies Concave Brand Tracking
#36 Carhartt
#37 Tom Crimmins Realty
#38 Jaguar
#39 Hamilton
#40 LG
Carhartt product placement top 100 Brands in 2020 movies Concave Brand TrackingTom Crimmins Realty product placement top 100 Brands in 2020 movies Concave Brand TrackingJaguar product placement top 100 Brands in 2020 movies Concave Brand TrackingHamilton watch product placement top 100 Brands in 2020 movies Concave Brand TrackingLG product placement top 100 Brands in 2020 movies Concave Brand Tracking
#41 Stefano Ricci
#42 Volvo
#43 Panasonic
#44 New York Knicks
#45 Harley-Davidson
Stefano Ricci product placement top 100 Brands in 2020 movies Concave Brand TrackingVolvo product placement top 100 Brands in 2020 movies Concave Brand TrackingPanasonic product placement top 100 Brands in 2020 movies Concave Brand TrackingNew York Knicks product placement top 100 Brands in 2020 movies Concave Brand TrackingHarley-Davidson product placement top 100 Brands in 2020 movies Concave Brand Tracking
#46 Oliver Peoples
#47 Sama
#48 Honda
#49 PRO
#50 HP
Oliver Peoples product placement top 100 Brands in 2020 movies Concave Brand TrackingSama product placement top 100 Brands in 2020 movies Concave Brand TrackingHonda product placement top 100 Brands in 2020 movies Concave Brand TrackingPRO boxing product placement top 100 Brands in 2020 movies Concave Brand TrackingHP product placement top 100 Brands in 2020 movies Concave Brand Tracking

 

concave brand tracking product placement top 100 brands in 2020 movies top 10 entertainment marketing, Sony in the gentlemen, Porsche in Bad Boys for life, Casio in project power, Samsung TV in Greenland, Buick in Spenser confidential, BMW in Tenet, Viewsonic in my spy, Sennheiser in Holiday, Heineken in Bad boys for life, Adidas in the holidate, jaguar in birds of prey, Hamilton in Tenet, LG in The Gentlemen, Volvo in Eurovision song contest, New York Knicks cap in Soul, Oliver Peoples sunglasses in The Old Guard, Sama Eyewear in Bad boys for life

 

#51 – #100

 

#51 Ariat
#52 Cisco
#53 Peterbilt
#54 Peugeot
#55 Motorola
Ariat product placement top 100 Brands in 2020 movies Concave Brand TrackingCisco product placement top 100 Brands in 2020 movies Concave Brand TrackingPeterbilt product placement top 100 Brands in 2020 movies Concave Brand TrackingPeugeot product placement top 100 Brands in 2020 movies Concave Brand TrackingMotorola product placement top 100 Brands in 2020 movies Concave Brand Tracking
#56 Plymouth
#57 Rolex
#58 GMC
#59 Pontiac
#60 Ram
Plymouth product placement top 100 Brands in 2020 movies Concave Brand TrackingRolex product placement top 100 Brands in 2020 movies Concave Brand TrackingGMC product placement top 100 Brands in 2020 movies Concave Brand TrackingPontiac product placement top 100 Brands in 2020 movies Concave Brand TrackingRam product placement top 100 Brands in 2020 movies Concave Brand Tracking
#61 David Clark
#62 Rolls-Royce
#63 Quicksilver
#64 Converse
#65 Wu-Tang Clan
David Clark product placement top 100 Brands in 2020 movies Concave Brand TrackingRolls-Royce product placement top 100 Brands in 2020 movies Concave Brand TrackingQuicksilver product placement top 100 Brands in 2020 movies Concave Brand TrackingConverse product placement top 100 Brands in 2020 movies Concave Brand TrackingWu-Tang Clan product placement top 100 Brands in 2020 movies Concave Brand Tracking
#66 Jansport
#67 IBM
#68 Mini
#69 Champion
#70 Gibson
Jansport product placement top 100 Brands in 2020 movies Concave Brand TrackingIBM product placement top 100 Brands in 2020 movies Concave Brand TrackingRawlings product placement top 100 Brands in 2020 movies Concave Brand TrackingChampion product placement top 100 Brands in 2020 movies Concave Brand TrackingGibson product placement top 100 Brands in 2020 movies Concave Brand Tracking
#71 Coca-Cola
#72 GAZ
#73 Kia
#74 AOC
#75 The Hershey Company
Coca-Cola product placement top 100 Brands in 2020 movies Concave Brand TrackingCoca-Cola product placement top 100 Brands in 2020 movies Concave Brand TrackingKia product placement top 100 Brands in 2020 movies Concave Brand TrackingAOC product placement top 100 Brands in 2020 movies Concave Brand TrackingThe Hershey Company product placement top 100 Brands in 2020 movies Concave Brand Tracking
#76 Oldsmobile
#77 Cotopaxi
#78 Hyundai
#79 Boeing
#80 Puma
Oldsmobile product placement top 100 Brands in 2020 movies Concave Brand TrackingCotopaxi product placement top 100 Brands in 2020 movies Concave Brand TrackingHyundai product placement top 100 Brands in 2020 movies Concave Brand TrackingBoeing product placement top 100 Brands in 2020 movies Concave Brand TrackingPuma product placement top 100 Brands in 2020 movies Concave Brand Tracking
#81 Nas
#82 Iveco
#83 XCEL
#84 AllSaints
#85 AKG
Nas product placement top 100 Brands in 2020 movies Concave Brand TrackingIveco product placement top 100 Brands in 2020 movies Concave Brand TrackingXcel wetsuits product placement top 100 Brands in 2020 movies Concave Brand TrackingAllsaints All saints product placement top 100 Brands in 2020 movies Concave Brand TrackingAKG product placement top 100 Brands in 2020 movies Concave Brand Tracking
#86 SailGP
#87 Freightliner
#88 DJI
#89 Canon
#90 Element
SailGP Sail GP product placement top 100 Brands in 2020 movies Concave Brand TrackingRawlings product placement top 100 Brands in 2020 movies Concave Brand TrackingDJI drone product placement top 100 Brands in 2020 movies Concave Brand TrackingCanon product placement top 100 Brands in 2020 movies Concave Brand TrackingElement product placement top 100 Brands in 2020 movies Concave Brand Tracking
#91 Under Armour
#92 Subaru
#93 Budweiser
#94 Shinola
#95 Target
Under Armour product placement top 100 Brands in 2020 movies Concave Brand TrackingSubaru product placement top 100 Brands in 2020 movies Concave Brand TrackingBudweiser product placement top 100 Brands in 2020 movies Concave Brand TrackingShinola product placement top 100 Brands in 2020 movies Concave Brand TrackingTarget product placement top 100 Brands in 2020 movies Concave Brand Tracking
#96 Saab
#97 Batman
#98 Tata
#99 Ralph Lauren
#100 Rawlings
Saab product placement top 100 Brands in 2020 movies Concave Brand TrackingBatman product placement top 100 Brands in 2020 movies Concave Brand TrackingTata product placement top 100 Brands in 2020 movies Concave Brand TrackingRalph Laurenproduct placement top 100 Brands in 2020 movies Concave Brand TrackingRawlings product placement top 100 Brands in 2020 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2020 movies top 10 entertainment marketing, Cisco in Hubie Halloween, Peugeot in Wonder Woman 1984, Motorola in Bad Education, David Clark headset in Greenland, Rolls-Royce in Wonder Woman 1984, Quicksilver in The Wrong missy, Wu-Tang Clan in the King of Staten Island, Jansport in the Christmas Chronicles part two, Mini in Guns Akimbo, Gibson in Bill & Ted face the music, AOC in the old Guard, Cotopaxi in Spenser Confidential, Puma in Sonic the Hedgehog, AHG in the Trial of the Chicago 7, Canon in My Spy, Element, in Hubei Halloween, Under Armour in Holiday, Shinola in My Spy, Saab in Tenet, Rawlings in Sonic the Hedgehog

 

If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at info@concavebt.com.

 

disclaimer: Concave Brand Tracking does work with certain brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.