Concave Brand Tracking has manually combed through the top 50 movies at the US box office for 2016, recording every brand that appeared. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding Brands’ portrayal.
Using an in-house model which factors screen time, product discernibility, logo/name visibility and movie ticket sales Concave Brand Tracking has determined the total global value each brand got from its 2016 movie product placements.
We recorded around 250 different types of products from over 700 brands. The following is the top 100 brands, ranked by their total advertising value.
product placement advertising value: between 6 and 16 millions $
#11 to #40
product placement advertising value: between 1.7 and 6 millions $
#41 to #100
product placement advertising value: between 500K and 1.7 million $
If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at firstname.lastname@example.org.
disclaimer: Concave Brand Tracking does work with certain brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.