top 100 Brands in 2016 movies – product placement
February 24, 2017

Concave Brand Tracking has manually combed through the top 50 movies at the US box office for 2016, recording every Brand that appeared. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding Brands’ portrayal.

 

Using an in-house model which factors screen time, product discernibility, logo/name visibility and movie ticket sales Concave Brand Tracking has determined the total global value each Brand got from its 2016 movie product placements.

 
We recorded around 250 different types of products from over 700 Brands. The following is the top 100 Brands, ranked by their total advertising value.

 

top 10

product placement advertising value: between 6 and 16 millions $

 

#1 Dell
#2 Samsung
#3 Apple
#4 Ford
#5 Chevrolet
Dell product placement top 100 Brands in 2016 movies Concave Brand TrackingSamsung product placement top 100 Brands in 2016 movies Concave Brand TrackingApple product placement top 100 Brands in 2016 movies Concave Brand TrackingFord product placement top 100 Brands in 2016 movies Concave Brand TrackingChevrolet product placement top 100 Brands in 2016 movies Concave Brand Tracking
#6 Ray-Ban
#7 Audi
#8 CNN
#9 Dodge
#10 iGreen
Ray-Ban product placement top 100 Brands in 2016 movies Concave Brand TrackingAudi product placement top 100 Brands in 2016 movies Concave Brand TrackingCNN product placement top 100 Brands in 2016 movies Concave Brand TrackingDodge product placement top 100 Brands in 2016 movies Concave Brand TrackingiGreen product placement top 100 Brands in 2016 movies Concave Brand Tracking


Check out a more in-depth look at the top 10 Brands in 2016 movies.


 

Dell in JASON BOURNE Chevrolet in DEADPOOL Dodge in TMNT 2 teenage Mutant Ninja Turtles: Out of the Shadows Ray-Ban in RIDE ALONG Apple in THE ACCOUNTANT product placement concave brand tracking

 

#11 to #40

 

product placement advertising value: between 1.7 and 6 millions $

 

#11 Adidas
#12 Sony
#13 Microsoft
#14 Mercedes-Benz
#15 Oxydo
Adidas product placement top 100 Brands in 2016 movies Concave Brand TrackingSony product placement top 100 Brands in 2016 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2016 movies Concave Brand TrackingMercedes-Benz product placement top 100 Brands in 2016 movies Concave Brand TrackingOxydo product placement top 100 Brands in 2016 movies Concave Brand Tracking
#16 Nissan
#17 Mister Softee
#18 BMW
#19 Oakley
#20 Toyota
Nissan product placement top 100 Brands in 2016 movies Concave Brand TrackingMister Softee product placement top 100 Brands in 2016 movies Concave Brand TrackingBMW product placement top 100 Brands in 2016 movies Concave Brand TrackingOakley product placement top 100 Brands in 2016 movies Concave Brand TrackingToyota product placement top 100 Brands in 2016 movies Concave Brand Tracking
#21 Cadillac
#22 Tom Davies
#23 Old Focals
#24 Volkswagen
#25 Lenovo
Cadillac product placement top 100 Brands in 2016 movies Concave Brand TrackingTom Davies product placement top 100 Brands in 2016 movies Concave Brand TrackingOld Focals product placement top 100 Brands in 2016 movies Concave Brand TrackingVolkswagen product placement top 100 Brands in 2016 movies Concave Brand TrackingLenovo product placement top 100 Brands in 2016 movies Concave Brand Tracking
#26 Vivo
#27 MIT
#28 Jeep
#29 O'Riginals Trading Co.
#30 US Airways
Vivo product placement top 100 Brands in 2016 movies Concave Brand TrackingMIT product placement top 100 Brands in 2016 movies Concave Brand TrackingJeep product placement top 100 Brands in 2016 movies Concave Brand TrackingO'Riginals Trading Co. product placement top 100 Brands in 2016 movies Concave Brand TrackingUS Airways product placement top 100 Brands in 2016 movies Concave Brand Tracking
#31 Land Rover
#32 Arc'teryx
#33 Harley-Davidson
#34 Steinway & Sons
#35 Budweiser
Land Rover product placement top 100 Brands in 2016 movies Concave Brand TrackingArc'teryx Arc Yeryx product placement top 100 Brands in 2016 movies Concave Brand TrackingHarley-Davidson product placement top 100 Brands in 2016 movies Concave Brand TrackingSteinway & Sons product placement top 100 Brands in 2016 movies Concave Brand TrackingBudweiser product placement top 100 Brands in 2016 movies Concave Brand Tracking
#36 Bell
#37 Airbus
#38 Ducati
#39 SnorgTees
#40 Win & Win
Bell product placement top 100 Brands in 2016 movies Concave Brand TrackingAirbus product placement top 100 Brands in 2016 movies Concave Brand TrackingDucati product placement top 100 Brands in 2016 movies Concave Brand TrackingSnorg Tees product placement top 100 Brands in 2016 movies Concave Brand TrackingWin & Win product placement top 100 Brands in 2016 movies Concave Brand Tracking

Mercedes-Benz in CENTRAL INTELLIGENCE
 Oakley in BATMAN V SUPERMAN: DAWN OF JUSTICE Bell in CAPTAIN AMERICA: CIVIL WAR Arc’teryx in THE ACCOUNTANT Lenovo in TMNT 2 Land Rover in NOW YOU SEE ME 2 teenage Mutant Ninja Turtles: Out of the Shadows product placement concave brand tracking

 

#41 to #100

product placement advertising value: between 500K and 1.7 million $

 

#41 PBS
#42 Under Armour
#43 Belstaff
#44 Benq
#45 AOC
PBS product placement top 100 Brands in 2016 movies Concave Brand TrackingUnder Armour product placement top 100 Brands in 2016 movies Concave Brand TrackingBelstaff product placement top 100 Brands in 2016 movies Concave Brand TrackingBenq product placement top 100 Brands in 2016 movies Concave Brand TrackingAOC product placement top 100 Brands in 2016 movies Concave Brand Tracking
#46 David Clark
#47 Hamilton
#48 AT&T
#49 Eurocopter
#50 Mazda
David Clark product placement top 100 Brands in 2016 movies Concave Brand TrackingHamilton product placement top 100 Brands in 2016 movies Concave Brand TrackingAT&T product placement top 100 Brands in 2016 movies Concave Brand TrackingEurocopter product placement top 100 Brands in 2016 movies Concave Brand TrackingMazda product placement top 100 Brands in 2016 movies Concave Brand Tracking
#51 Vizio
#52 Tokyoflash
#53 FedEx
#54 MSNBC
#55 Chrysler
Vizio product placement top 100 Brands in 2016 movies Concave Brand TrackingTokyoflash product placement top 100 Brands in 2016 movies Concave Brand TrackingFedEx product placement top 100 Brands in 2016 movies Concave Brand TrackingMSNBC product placement top 100 Brands in 2016 movies Concave Brand TrackingChrysler product placement top 100 Brands in 2016 movies Concave Brand Tracking
#56 Embraer
#57 Sharp
#58 Dasani
#59 Todd Snyder
#60 Matchless
Embraer product placement top 100 Brands in 2016 movies Concave Brand TrackingSharp product placement top 100 Brands in 2016 movies Concave Brand TrackingDasani product placement top 100 Brands in 2016 movies Concave Brand TrackingTodd Snyder product placement top 100 Brands in 2016 movies Concave Brand TrackingMatchless product placement top 100 Brands in 2016 movies Concave Brand Tracking
#61 Omega
#62 Jaeger-LeCoultre
#63 Nike
#64 Jaguar
#65 Panasonic
Omega product placement top 100 Brands in 2016 movies Concave Brand TrackingJaeger-LeCoultre product placement top 100 Brands in 2016 movies Concave Brand TrackingNike product placement top 100 Brands in 2016 movies Concave Brand TrackingJaguar product placement top 100 Brands in 2016 movies Concave Brand TrackingPanasonic product placement top 100 Brands in 2016 movies Concave Brand Tracking
#66 Versace
#67 Coca-Cola
#68 Ultra
#69 Buick
#70 Husqvarna
Versace product placement top 100 Brands in 2016 movies Concave Brand TrackingCoca-Cola product placement top 100 Brands in 2016 movies Concave Brand TrackingUltra product placement top 100 Brands in 2016 movies Concave Brand TrackingBuick product placement top 100 Brands in 2016 movies Concave Brand TrackingHusqvarna product placement top 100 Brands in 2016 movies Concave Brand Tracking
#71 Youtube
#72 Cuisinart
#73 AgustaWestland
#74 Persol
#75 Rolls-Royce
Youtube product placement top 100 Brands in 2016 movies Concave Brand TrackingCuisinart product placement top 100 Brands in 2016 movies Concave Brand TrackingAgustaWestland product placement top 100 Brands in 2016 movies Concave Brand TrackingPersol product placement top 100 Brands in 2016 movies Concave Brand TrackingRolls-royce product placement top 100 Brands in 2016 movies Concave Brand Tracking
#76 Avaya
#77 Acura
#78 Hyundai
#79 Mike's Harder
#80 Saturn
Avaya product placement top 100 Brands in 2016 movies Concave Brand Tracking
Acura product placement top 100 Brands in 2016 movies Concave Brand TrackingHyundai product placement top 100 Brands in 2016 movies Concave Brand TrackingMike's Harder product placement top 100 Brands in 2016 movies Concave Brand TrackingSaturn product placement top 100 Brands in 2016 movies Concave Brand Tracking
#81 Facebook
#82 Nortel
#83 HP
#84 Aston Martin
#85 Motorola
Facebook product placement top 100 Brands in 2016 movies Concave Brand TrackingNortel product placement top 100 Brands in 2016 movies Concave Brand TrackingHP product placement top 100 Brands in 2016 movies Concave Brand TrackingAston Martin product placement top 100 Brands in 2016 movies Concave Brand TrackingMotorola product placement top 100 Brands in 2016 movies Concave Brand Tracking
#86 Uher
#87 Google
#88 Volvo
#89 Dr Pepper
#90 IBM
Uher product placement top 100 Brands in 2016 movies Concave Brand TrackingGoogle product placement top 100 Brands in 2016 movies Concave Brand TrackingVolvo product placement top 100 Brands in 2016 movies Concave Brand TrackingDr Pepper product placement top 100 Brands in 2016 movies Concave Brand TrackingIBM product placement top 100 Brands in 2016 movies Concave Brand Tracking
#91 Lincoln
#92 Nokia
#93 Pontiac
#94 FARQ
#95 Michelob
Lincoln product placement top 100 Brands in 2016 movies Concave Brand Trackingnokia product placement top 100 Brands in 2016 movies Concave Brand TrackingPontiac product placement top 100 Brands in 2016 movies Concave Brand TrackingFARQ product placement top 100 Brands in 2016 movies Concave Brand TrackingMichelob product placement top 100 Brands in 2016 movies Concave Brand Tracking
#96 Marriott
#97 Moscot
#98 Telex
#99 Rush
#100 Blaupunkt
Marriott product placement top 100 Brands in 2016 movies Concave Brand TrackingMoscot product placement top 100 Brands in 2016 movies Concave Brand TrackingTelex product placement top 100 Brands in 2016 movies Concave Brand TrackingRush product placement top 100 Brands in 2016 movies Concave Brand TrackingBlaupunkt product placement top 100 Brands in 2016 movies Concave Brand Tracking

Jaguar in X-MEN: APOCALYPSE MARRIOTT in SULLY Persol in NOW YOU SEE ME 2 YouTube in THE SECRET LIFE OF PETS, Jaeger-LeCoultre in DOCTOR STRANGE FedEx in CAPTAIN AMERICA CIVIL WAR product placement concave brand tracking
 

If you would like to find out more about your Brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at info@concavebt.com.

 
disclaimer: Concave Brand Tracking does work with certain Brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of Brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.
 
 

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