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top 100 Brands in 2017 movies – product placement

Concave Brand Tracking ranks the top 100 product placement Brands in 2017 movies.

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Concave Brand Tracking has manually combed through the top 50 movies at the US box office for 2017, recording every Brand that appeared. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding Brands’ portrayal.

Using an in-house model which factors screen time, product discernibility, logo/name visibility and movie ticket sales Concave Brand Tracking has determined the total global value each Brand got from its 2017 movie product placements.

We recorded around 230 different types of products from almost 600 Brands. The following is the top 100 Brands, ranked by their total advertising value.


analysis

  • Only 23 of 2017’s top 100 Brands were in the 2016 top 100.
  • 37 of the top 100 Brands were car manufacturers. Electronics companies were the 2nd most common type of Brands, followed by clothing, eyewear and food/drink Brands.
  • Between them, these 100 Brands received over 500 million dollars worth of advertising value in 2017.
  • Each Brand on this list got over $800,000 worth of advertising value from appearing in 2017 movies.
  • 21 Brands have consistently made this top 100 list since 2014: Adidas Apple, AT&T, Audi, BMW, Cadillac, Chevrolet, Chrysler, Dell, Dodge, Ford, Jeep, Land Rover, Mercedes-Benz, Nike, Ray-Ban, Rolls-Royce, Samsung, Sony, Toyota and Under Armour.
  • 4 Brands on this list are no longer in business: Hudson, Nash, Plymouth and Willys. All are defunct car manufacturers and appeared together in CARS 3.

top 10


#1 Lego
#2 Chevrolet
#3 Cutler and Gross
#4 Apple
#5 Ford
Lego product placement top 100 Brands in 2017 movies Concave Brand TrackingChevrolet product placement top 100 Brands in 2017 movies Concave Brand TrackingCutler and Gross product placement top 100 Brands in 2017 movies Concave Brand TrackingApple product placement top 100 Brands in 2017 movies Concave Brand TrackingFord product placement top 100 Brands in 2017 movies Concave Brand Tracking
#6 Sony
#7 Under Armour
#8 Dodge
#9 Mercedes
#10 Dell
Sony product placement top 100 Brands in 2017 movies Concave Brand TrackingUnder Armour product placement top 100 Brands in 2017 movies Concave Brand TrackingDodge product placement top 100 Brands in 2017 movies Concave Brand TrackingmercedesDell product placement top 100 Brands in 2017 movies Concave Brand Tracking

concave brand tracking product placement leog the lego ninjago movie chevrolet transformers the last knight cutler and gross kingsman the golden circle apple fifty shades of grey ford the hitman's bodyguard sony jumanji under armour the fate of the furious dodge cars 3 mercedes justice leageu dell spider man spiderman homecoming

Check out a more in depth look at the top 10 Brands of 2017.

#11 – #50


#11 Samsung
#12 Chrysler
#13 Adidas
#14 Plymouth
#15 Jansport
Samsung Concave Brand Tracking top 100 product placement brands 2017Chrysler Concave Brand Tracking top 100 product placement brands 2017Adidas product placement top 100 Brands in 2017 movies Concave Brand TrackingPlymouth product placement top 100 Brands in 2017 movies Concave Brand TrackingJansport product placement top 100 Brands in 2017 movies Concave Brand Tracking
#16 Suzuki
#17 Ram
#18 Subaru
#19 Nike
#20 Audi
Suzuki Concave Brand Tracking top 100 product placement brands 2017Ram truck product placement top 100 Brands in 2017 movies Concave Brand TrackingSubaru product placement top 100 Brands in 2017 movies Concave Brand TrackingNike product placement top 100 Brands in 2017 movies Concave Brand TrackingAudi product placement top 100 Brands in 2017 movies Concave Brand Tracking
#21 BMW
#22 Lamborghini
#23 Ray-Ban
#24 Lexus
#25 Bose
BMW product placement top 100 Brands in 2017 movies Concave Brand TrackingLamborghini product placement top 100 Brands in 2017 movies Concave Brand TrackingRay-Ban Ray Ban sunglasses product placement top 100 Brands in 2017 movies Concave Brand TrackingLexus product placement top 100 Brands in 2017 movies Concave Brand TrackingBose product placement top 100 Brands in 2017 movies Concave Brand Tracking
#26 Volkswagen
#27 Land Rover
#28 Microsoft
#29 Toyota
#30 Asus
Volkswagen VW product placement top 100 Brands in 2017 movies Concave Brand TrackingLand Rover Land-Rover product placement top 100 Brands in 2017 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2017 movies Concave Brand Tracking
Toyota product placement top 100 Brands in 2017 movies Concave Brand Tracking
Asus product placement top 100 Brands in 2017 movies Concave Brand Tracking
#31 Hisense
#32 Caterpillar
#33 Goodyear
#34 Hudson
#35 Bentley
Hisense product placement top 100 Brands in 2017 movies Concave Brand Tracking
Caterpillar product placement top 100 Brands in 2017 movies Concave Brand Tracking
Goodyear product placement top 100 Brands in 2017 movies Concave Brand Tracking
Hudson product placement top 100 Brands in 2017 movies Concave Brand Tracking
Bentley product placement top 100 Brands in 2017 movies Concave Brand Tracking
#36 Moscot
#37 Jaguar
#38 Porsche
#39 Jeep
#40 Coca-Cola
Moscot product placement top 100 Brands in 2017 movies Concave Brand Tracking
Jaguar product placement top 100 Brands in 2017 movies Concave Brand Tracking
Porsche product placement top 100 Brands in 2017 movies Concave Brand Tracking
Jeep product placement top 100 Brands in 2017 movies Concave Brand Tracking
Coca-Cola product placement top 100 Brands in 2017 movies Concave Brand Tracking
#41 Fiat
#42 Local Motors
#43 Orgreen
#44 TAG Heuer
#45 Gucci
Fiat product placement top 100 Brands in 2017 movies Concave Brand Tracking
Local Motors product placement top 100 Brands in 2017 movies Concave Brand Tracking
Orgreen product placement top 100 Brands in 2017 movies Concave Brand Tracking
TAG Heuer product placement top 100 Brands in 2017 movies Concave Brand Tracking
Gucci product placement top 100 Brands in 2017 movies Concave Brand Tracking
#46 Fox News
#47 Casio
#48 Huf
#49 Piaggio
#50 Old Forester
Fox News product placement top 100 Brands in 2017 movies Concave Brand Tracking
Casio product placement top 100 Brands in 2017 movies Concave Brand Tracking
Huf product placement top 100 Brands in 2017 movies Concave Brand Tracking
Piaggio product placement top 100 Brands in 2017 movies Concave Brand Tracking
Old Forester product placement top 100 Brands in 2017 movies Concave Brand Tracking

concave brand tracking product placement jansport spider-man homecoming spiderman toyota the shack ray ban ray-ban happy death day tag heuer coca cola coke coca-cola local motors the fate of the furious old forester kingsman the golden circle

#51 – #100


#51 Willys
#52 Randolph
Engineering
#53 Sparco
#54 Lincoln
#55 Beats by Dre
Willys product placement top 100 Brands in 2017 movies Concave Brand TrackingRandolph Engineering product placement top 100 Brands in 2017 movies Concave Brand TrackingSparco product placement top 100 Brands in 2017 movies Concave Brand TrackingLincoln product placement top 100 Brands in 2017 movies Concave Brand Tracking
Beats by Dre product placement top 100 Brands in 2017 movies Concave Brand Tracking
#56 Metallica
#57 Honda
#58 AT&T
#59 McLaren
#60 Breitling
Metallica product placement top 100 Brands in 2017 movies Concave Brand Tracking
Honda product placement top 100 Brands in 2017 movies Concave Brand Tracking
AT&T product placement top 100 Brands in 2017 movies Concave Brand Tracking
McLaren product placement top 100 Brands in 2017 movies Concave Brand Tracking
Breitling product placement top 100 Brands in 2017 movies Concave Brand Tracking
#61 HP
#62 Razer
#63 Pontiac
#64 Herradura
#65 LTC
HP product placement top 100 Brands in 2017 movies Concave Brand Tracking
Razer product placement top 100 Brands in 2017 movies Concave Brand Tracking
Pontiac product placement top 100 Brands in 2017 movies Concave Brand Tracking
Herradura product placement top 100 Brands in 2017 movies Concave Brand Tracking
LTC product placement top 100 Brands in 2017 movies Concave Brand Tracking
#66 Rolls-Royce
#67 Nash
#68 Cadillac
#69 LeTV
#70 GoPro
Rolls-Royce product placement top 100 Brands in 2017 movies Concave Brand Tracking
Nash product placement top 100 Brands in 2017 movies Concave Brand Tracking
Cadillac product placement top 100 Brands in 2017 movies Concave Brand Tracking
LeTV product placement top 100 Brands in 2017 movies Concave Brand Tracking
GoPro product placement top 100 Brands in 2017 movies Concave Brand Tracking
#71 Zune
#72 Just Dance
#73 Motorola
#74 Canon
#75 Duran Duran
Zune product placement top 100 Brands in 2017 movies Concave Brand TrackingJust Dance product placement top 100 Brands in 2017 movies Concave Brand TrackingMotorola product placement top 100 Brands in 2017 movies Concave Brand Tracking
Canon product placement top 100 Brands in 2017 movies Concave Brand TrackingDuran Duran product placement top 100 Brands in 2017 movies Concave Brand Tracking
#76 Jack Daniels
#77 BBC
#78 Essence
#79 Peugeot
#80 Yamaha
Jack Daniels product placement top 100 Brands in 2017 movies Concave Brand TrackingBBC product placement top 100 Brands in 2017 movies Concave Brand TrackingEssence product placement top 100 Brands in 2017 movies Concave Brand TrackingPeugeot product placement top 100 Brands in 2017 movies Concave Brand TrackingYamaha product placement top 100 Brands in 2017 movies Concave Brand Tracking
#81 Cisco
#82 High Sierra
#83 Matchless
#84 Initium
#85 Nissan
Cisco product placement top 100 Brands in 2017 movies Concave Brand TrackingHigh Sierra product placement top 100 Brands in 2017 movies Concave Brand TrackingMatchless product placement top 100 Brands in 2017 movies Concave Brand TrackingInitium product placement top 100 Brands in 2017 movies Concave Brand TrackingNissan product placement top 100 Brands in 2017 movies Concave Brand Tracking
#86 Leica
#87 Panasonic
#88 Roka
#89 DJ Safety
#90 Citroën
Leica product placement top 100 Brands in 2017 movies Concave Brand TrackingPanasonic product placement top 100 Brands in 2017 movies Concave Brand Tracking
Roka product placement top 100 Brands in 2017 movies Concave Brand TrackingDJ Safety product placement top 100 Brands in 2017 movies Concave Brand Tracking
Citroën Citroen product placement top 100 Brands in 2017 movies Concave Brand Tracking
#91 International
#92 New York Mets
#93 Logitech
#94 Mercury
#95 Budweiser
International product placement top 100 Brands in 2017 movies Concave Brand TrackingNew York Mets product placement top 100 Brands in 2017 movies Concave Brand Tracking
Logitech product placement top 100 Brands in 2017 movies Concave Brand TrackingMercury product placement top 100 Brands in 2017 movies Concave Brand Tracking
Budweiser product placement top 100 Brands in 2017 movies Concave Brand Tracking
#96 Rolex
#97 Vauxhall
#98 Maxell
#99 Descente
#100 Getac
Rolex product placement top 100 Brands in 2017 movies Concave Brand Tracking
Vauxhall product placement top 100 Brands in 2017 movies Concave Brand Tracking
Maxell product placement top 100 Brands in 2017 movies Concave Brand Tracking
Descente product placement top 100 Brands in 2017 movies Concave Brand Tracking
Getac product placement top 100 Brands in 2017 movies Concave Brand Tracking

concave brand tracking product placement lincoln get out at&T justice league rolls-royce the hitman's bodyguard zune guardians of the galaxy canon get out leica camera kong skull island roka baywatch
 

If you would like to find out more about your Brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at info@concavebt.com.

 
disclaimer: Concave Brand Tracking does work with certain Brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of Brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.