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top 100 Brands in 2018 movies – product placement

Concave Brand Tracking ranks the top 100 product placement Brands in 2018 movies.

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Concave Brand Tracking has manually combed through the top 100 movies at the US box office for 2018, recording every brand that appeared or was mentioned. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding brands’ portrayal.

Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility and global movie ticket sales Concave Brand Tracking has determined the total global value each brand got from its 2018 movie product placements.

We recorded over 300 different types of products from nearly 1300 brands. The following is the top 100 brands, ranked by their total advertising value.


analysis

  • Only 35 of 2018’s top 100 brands were in the 2017 top 100 and 41 were in the 2016 top 100.
  • 27 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by music related brands and clothing brands.
  • Between them, these 100 brands received almost 500 million dollars worth of global product placement advertising value in 2018.
  • Each brand on this list got over $1,200,000 worth of advertising value from appearing in 2018 movies.
  • 21 brands have consistently made this top 100 list since 2014: Adidas, Apple, AT&T, Audi, BMW, Cadillac, Chevrolet, Chrysler, Dell, Dodge, Ford, Jeep, Land Rover, Nike, Mercedes-Benz, Nike, Ray-Ban, Rolls-Royce, Samsung, Sony, Toyota and Under Armour.

top 10


#1 Apple
#2 Dell
#3 Ford
#4 Sony
#5 Chevrolet
Apple product placement top 100 Brands in 2018 movies Concave Brand TrackingDell product placement top 100 Brands in 2018 movies Concave Brand TrackingFord product placement top 100 Brands in 2018 movies Concave Brand TrackingSony product placement top 100 Brands in 2018 movies Concave Brand TrackingChevrolet product placement top 100 Brands in 2018 movies Concave Brand Tracking
#6 BMW
#7 Shure
#8 Toyota
#9 Nike
#10 AOC
BMW product placement top 100 Brands in 2018 movies Concave Brand TrackingShure product placement top 100 Brands in 2018 movies Concave Brand TrackingToyota product placement top 100 Brands in 2018 movies Concave Brand TrackingNike product placement top 100 Brands in 2018 movies Concave Brand TrackingAOC product placement top 100 Brands in 2018 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2018 movies top 10 entertainment marketing apple in night school dell in I feel pretty ford in creed II creed 2 sony in spiderman spider man into the spiderverse chevrolet the predator BMW mission impossible fallout shure microphone bohemian rhapsody toyota the mule nike the hate u give AOC deadpool 2

Check out a more in depth look at the top 10 brands of 2018.

#11 – #50


#11 Mercedes-Benz
#12 Samsung
#13 Cadillac
#14 Old Focals
#15 Land Rover
Mercedes Mercedes-Benz Concave Brand Tracking top 100 product placement brands 2018Samsung  Concave Brand Tracking top 100 product placement brands 2018Cadillac product placement top 100 Brands in 2018 movies Concave Brand TrackingOld Focals product placement top 100 Brands in 2018 movies Concave Brand TrackingLand Rover product placement top 100 Brands in 2018 movies Concave Brand Tracking
#16 Dodge
#17 Adidas
#18 Volkswagen
#19 BBC
#20 Air Jordan
Dodge  Concave Brand Tracking top 100 product placement brands 2018Adidas truck product placement top 100 Brands in 2018 movies Concave Brand TrackingVolkswagen product placement top 100 Brands in 2018 movies Concave Brand TrackingBBC product placement top 100 Brands in 2018 movies Concave Brand TrackingAir Jordan product placement top 100 Brands in 2018 movies Concave Brand Tracking
#21 Lexus
#22 Lincoln
#23 Ray-Ban
#24 Audi
#25 Grant
Lexus product placement top 100 Brands in 2018 movies Concave Brand TrackingLincoln product placement top 100 Brands in 2018 movies Concave Brand TrackingRay-Ban Ray Ban sunglasses product placement top 100 Brands in 2018 movies Concave Brand TrackingAudi product placement top 100 Brands in 2018 movies Concave Brand TrackingGrant product placement top 100 Brands in 2018 movies Concave Brand Tracking
#26 Steinway & Sons
#27 Renault
#28 Budweiser
#29 Grid
#30 Gibson
Steinway & Sons Steinway and Sons product placement top 100 Brands in 2018 movies Concave Brand TrackingRenault product placement top 100 Brands in 2017 movies Concave Brand TrackingBudweiser product placement top 100 Brands in 2018 movies Concave Brand TrackingGrid product placement top 100 Brands in 2018 movies Concave Brand TrackingGibson product placement top 100 Brands in 2018 movies Concave Brand Tracking
#31 Jeep
#32 Vox
#33 Hyundai
#34 Casio
#35 Google
Jeep product placement top 100 Brands in 2018 movies Concave Brand TrackingVox product placement top 100 Brands in 2018 movies Concave Brand TrackingHyundai product placement top 100 Brands in 2018 movies Concave Brand TrackingCasio product placement top 100 Brands in 2018 movies Concave Brand TrackingGoogle product placement top 100 Brands in 2018 movies Concave Brand Tracking
#36 Airbus Helicopters
#37 Nissan
#38 Oxydo
#39 Triumph
#40 Oakley
Airbus Helicopters product placement top 100 Brands in 2018 movies Concave Brand TrackingNissan product placement top 100 Brands in 2018 movies Concave Brand TrackingOxydo product placement top 100 Brands in 2018 movies Concave Brand TrackingTriumph product placement top 100 Brands in 2018 movies Concave Brand TrackingOakley product placement top 100 Brands in 2018 movies Concave Brand Tracking
#41 AT&T
#42 Melin
#43 Rolls-Royce
#44 Panasonic
#45 CNN
AT&T product placement top 100 Brands in 2018 movies Concave Brand TrackingMelin product placement top 100 Brands in 2018 movies Concave Brand TrackingRolls-Royce product placement top 100 Brands in 2018 movies Concave Brand TrackingPanasonic product placement top 100 Brands in 2018 movies Concave Brand TrackingCNN product placement top 100 Brands in 2018 movies Concave Brand Tracking
#46 Seattle Seahawks
#47 HP
#48 Microsoft
#49 Yamaha
#50 Ducati
Seattle Seahawks product placement top 100 Brands in 2018 movies Concave Brand TrackingHP product placement top 100 Brands in 2018 movies Concave Brand TrackingMicrosoft product placement top 100 Brands in 2018 movies Concave Brand TrackingYamaha product placement top 100 Brands in 2018 movies Concave Brand TrackingDucati product placement top 100 Brands in 2018 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2018 movies top 10 entertainment marketing cadillac in uncel drew ray ban ray-ban in fifty shades freed steinway and sons in green book steinway & sons google in ralph breaks the internet oakley in 15 17 to paris AT&T ATT in avengers inifity war rolls royce rolls-royce bohemian rhapsody microsoft rampage ducati in venom

#51 – #100


#51 Ebay
#52 Vertu
#53 Beck's
#54 ABC
#55 Fender
Ebay product placement top 100 Brands in 2018 movies Concave Brand TrackingVertu product placement top 100 Brands in 2018 movies Concave Brand TrackingBeck's product placement top 100 Brands in 2018 movies Concave Brand TrackingABC product placement top 100 Brands in 2018 movies Concave Brand TrackingFender product placement top 100 Brands in 2018 movies Concave Brand Tracking
#56 Dita
#57 MSNBC
#58 David Clark
#59 GMC
#60 The Smiths
Dita product placement top 100 Brands in 2018 movies Concave Brand TrackingMSNBC product placement top 100 Brands in 2018 movies Concave Brand TrackingDavid Clark product placement top 100 Brands in 2018 movies Concave Brand TrackingGMC product placement top 100 Brands in 2018 movies Concave Brand TrackingThe Smiths product placement top 100 Brands in 2018 movies Concave Brand Tracking
#61 Volvo
#62 Pepsi
#63 Motörhead
#64 Ram
#65 Sennheiser
Volvo product placement top 100 Brands in 2018 movies Concave Brand TrackingPepsi product placement top 100 Brands in 2018 movies Concave Brand TrackingMotörhead product placement top 100 Brands in 2018 movies Concave Brand TrackingRam product placement top 100 Brands in 2018 movies Concave Brand TrackingSennheiser product placement top 100 Brands in 2018 movies Concave Brand Tracking
#66 Youtube
#67 Porsche
#68 Zildjian
#69 Facebook
#70 Title
Youtube product placement top 100 Brands in 2018 movies Concave Brand TrackingPorsche product placement top 100 Brands in 2018 movies Concave Brand TrackingZildjian product placement top 100 Brands in 2018 movies Concave Brand TrackingFacebook product placement top 100 Brands in 2018 movies Concave Brand TrackingTitle product placement top 100 Brands in 2018 movies Concave Brand Tracking
#71 Chrysler
#72 Atari
#73 Carl F. Bucherer
#74 Converse
#75 Tecate
Chrysler product placement top 100 Brands in 2018 movies Concave Brand TrackingAtari product placement top 100 Brands in 2018 movies Concave Brand TrackingCarl F. Bucherer product placement top 100 Brands in 2018 movies Concave Brand TrackingConverse product placement top 100 Brands in 2018 movies Concave Brand TrackingTecate product placement top 100 Brands in 2018 movies Concave Brand Tracking
#76 Honda
#77 Conotoxia
#78 Tom Ford
#79 Cessna
#80 SoulCycle
Honda product placement top 100 Brands in 2018 movies Concave Brand TrackingConotoxia product placement top 100 Brands in 2018 movies Concave Brand TrackingTom Ford product placement top 100 Brands in 2018 movies Concave Brand TrackingCessna product placement top 100 Brands in 2018 movies Concave Brand TrackingSoulCycle product placement top 100 Brands in 2018 movies Concave Brand Tracking
#81 Schuberth
#82 Hamilton Beach
#83 Reebok
#84 Black Scale
#85 Grammys
Schuberth product placement top 100 Brands in 2018 movies Concave Brand TrackingHamilton Beach product placement top 100 Brands in 2018 movies Concave Brand TrackingReebok product placement top 100 Brands in 2018 movies Concave Brand TrackingBlack Scale product placement top 100 Brands in 2018 movies Concave Brand TrackingGrammys product placement top 100 Brands in 2018 movies Concave Brand Tracking
#86 Swatch
#87 Taito
#88 De Lorean
#89 Cartier
#90 Moët & Chandon
Swatch product placement top 100 Brands in 2018 movies Concave Brand TrackingTaito product placement top 100 Brands in 2018 movies Concave Brand TrackingDe Lorean product placement top 100 Brands in 2018 movies Concave Brand TrackingCartier product placement top 100 Brands in 2018 movies Concave Brand TrackingMoët & Chandon product placement top 100 Brands in 2018 movies Concave Brand Tracking
#91 Subaru
#92 Infiniti
#93 Sunn
#94 The Fillmore
#95 Bruce Lee
Subaru product placement top 100 Brands in 2018 movies Concave Brand TrackingInfiniti product placement top 100 Brands in 2018 movies Concave Brand TrackingSunn product placement top 100 Brands in 2018 movies Concave Brand TrackingThe Fillmore product placement top 100 Brands in 2018 movies Concave Brand TrackingBruce Lee product placement top 100 Brands in 2018 movies Concave Brand Tracking
#96 Škoda
#97 The Shinning
#98 EMI
#99 Under Armour
#100 HBO
Škoda product placement top 100 Brands in 2018 movies Concave Brand TrackingThe Shinning product placement top 100 Brands in 2018 movies Concave Brand TrackingEMI product placement top 100 Brands in 2018 movies Concave Brand TrackingUnder Armour product placement top 100 Brands in 2018 movies Concave Brand TrackingHBO product placement top 100 Brands in 2018 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2018 movies top 10 entertainment marketing

If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at info@concavebt.com.

disclaimer: Concave Brand Tracking does work with certain brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.