Concave Brand Tracking has manually combed through the top 100 movies at the US box office for 2018, recording every brand that appeared or was mentioned. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding brands’ portrayal.
Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility and global movie ticket sales Concave Brand Tracking has determined the total global value each brand got from its 2018 movie product placements.
We recorded over 300 different types of products from nearly 1300 brands. The following is the top 100 brands, ranked by their total advertising value.
- Only 35 of 2018’s top 100 brands were in the 2017 top 100 and 41 were in the 2016 top 100.
- 27 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by music related brands and clothing brands.
- Between them, these 100 brands received almost 500 million dollars worth of global product placement advertising value in 2018.
- Each brand on this list got over $1,200,000 worth of advertising value from appearing in 2018 movies.
- 21 brands have consistently made this top 100 list since 2014: Adidas, Apple, AT&T, Audi, BMW, Cadillac, Chevrolet, Chrysler, Dell, Dodge, Ford, Jeep, Land Rover, Nike, Mercedes-Benz, Nike, Ray-Ban, Rolls-Royce, Samsung, Sony, Toyota and Under Armour.
#11 – #50
#51 – #100
If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at firstname.lastname@example.org.
disclaimer: Concave Brand Tracking does work with certain brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.