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top 100 brands in 2019 movies – product placement

Concave Brand Tracking ranks the top 100 brands in 2019 movies by product placement advertising value.

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Concave Brand Tracking has manually combed through the top 100 movies at the US box office for 2019, recording every brand that appeared or was mentioned. We also measured how visible the product placements were, how long they were on screen for and how much advertising value they generated, as well as an array of contextual data regarding brands’ portrayal.

Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility and global movie ticket sales Concave Brand Tracking has determined the total global value each brand got from its 2019 movie product placements.

We recorded over 300 different types of products from over 1,700 brands. The following is the top 100 brands, ranked by their total advertising value.

analysis

 

  • Only 40 of 2019’s top 100 brands were in the 2018 top 100 and 38 were in the 2017 top 100.
  • 33 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by clothing and eyewear brands.
  • Between them, these 100 brands received almost 384 million dollars worth of global product placement advertising value in 2019. This accounted for 68% of all the value enjoyed by brands in 2019 movies
  • Each brand on this list got over $1,100,000 worth of advertising value from appearing in 2019 movies.
  • 18 brands have consistently made this top 100 list since 2014: Adidas, Apple, AT&T, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Land Rover, Nike, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony and Toyota.
  • 31 of these brands only appeared in a single 2019 movies. 56 appeared in between 2 and 29, while 13 appeared in 30 or more.
  • 27 of these brands appeared in AVENGERS: ENDGAME, which generated a total of 61.8 million dollars in product placement advertising value.
  • 89 of the top 100 movies at the 2019 US box office featured at least one brand.

 

Check out our video of the top 100 brands in 2019 movies:

 

top 10

#1 Ford
#2 Apple
#3 Lego
#4 Sony
#5 Chevrolet
Ford product placement top 100 Brands in 2019 movies Concave Brand TrackingApple product placement top 100 Brands in 2019 movies Concave Brand TrackingLego product placement top 100 Brands in 2019 movies Concave Brand TrackingSony product placement top 100 Brands in 2019 movies Concave Brand TrackingChevrolet product placement top 100 Brands in 2019 movies Concave Brand Tracking
#6 Nine Inch Nails
#7 Audi
#8 Dita
#9 Dell
#10 Cadillac
Nine Inch Nails product placement top 100 Brands in 2019 movies Concave Brand TrackingAudi product placement top 100 Brands in 2019 movies Concave Brand TrackingToyota product placement top 100 Brands in 2019 movies Concave Brand TrackingDell product placement top 100 Brands in 2019 movies Concave Brand TrackingCadillac product placement top 100 Brands in 2019 movies Concave Brand Tracking

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Check out our in-depth analysis of the top 10 brands.

 

#11 – #50

 

#11 Nike
#12 Land Rover
#13 Shelby
American
#14 Initium
#15 Ferrari
nike product placement top 100 Brands in 2019 movies Concave Brand Trackingland rover product placement top 100 Brands in 2019 movies Concave Brand Trackingshelby american product placement top 100 Brands in 2019 movies Concave Brand Trackinginitium product placement top 100 Brands in 2019 movies Concave Brand Trackingferrari product placement top 100 Brands in 2019 movies Concave Brand Tracking
#16 Panasonic
#17 Mercedes-Benz
#18 Dodge
#19 Toyota
#20 HP
panasonic product placement top 100 Brands in 2019 movies Concave Brand Trackingmercedes-benz product placement top 100 Brands in 2019 movies Concave Brand Trackingdodge product placement top 100 Brands in 2019 movies Concave Brand Trackingtoyota product placement top 100 Brands in 2019 movies Concave Brand Trackinghp product placement top 100 Brands in 2019 movies Concave Brand Tracking
#21 Ray-Ban
#22 Volkswagen
#23 Adidas
#24 Triumph
#25 Dior
ray-ban product placement top 100 Brands in 2019 movies Concave Brand Trackingvolkswagen product placement top 100 Brands in 2019 movies Concave Brand Trackingadidas product placement top 100 Brands in 2019 movies Concave Brand Trackingtriumph product placement top 100 Brands in 2019 movies Concave Brand Trackingdior product placement top 100 Brands in 2019 movies Concave Brand Tracking
#26 AC Cars
#27 Google
#28 Coca-Cola
#29 McLaren
#30 Yamaha
ac cars product placement top 100 Brands in 2019 movies Concave Brand Trackinggoogle product placement top 100 Brands in 2019 movies Concave Brand Trackingcoca-cola product placement top 100 Brands in 2019 movies Concave Brand Trackingmclaren product placement top 100 Brands in 2019 movies Concave Brand Trackingyamaha product placement top 100 Brands in 2019 movies Concave Brand Tracking
#31 Volvo
#32 Tom Ford
#33 Zenith
#34 Champion
Spark Plugs
#35 Pontiac
volvo product placement top 100 Brands in 2019 movies Concave Brand Trackingtom ford product placement top 100 Brands in 2019 movies Concave Brand Trackingzenith product placement top 100 Brands in 2019 movies Concave Brand Trackingchampion spark plugs product placement top 100 Brands in 2019 movies Concave Brand Trackingpontiac product placement top 100 Brands in 2019 movies Concave Brand Tracking
#36 Bell Helmets
#37 Howard University
#38 Black Sabbath
#39 Peterbilt
#40 Porsche
Bell Helmets product placement top 100 Brands in 2018 movies Concave Brand TrackingHoward University product placement top 100 Brands in 2018 movies Concave Brand TrackingBlack Sabbath product placement top 100 Brands in 2018 movies Concave Brand TrackingPeterbilt product placement top 100 Brands in 2018 movies Concave Brand TrackingPorsche product placement top 100 Brands in 2018 movies Concave Brand Tracking
#41 Ralph Lauren
#42 LG
#43 Honda
#44 Samsung
#45 Jeep
ralph lauren product placement top 100 Brands in 2019 movies Concave Brand Trackinglg product placement top 100 Brands in 2019 movies Concave Brand Trackinghonda product placement top 100 Brands in 2019 movies Concave Brand Trackingsamsung product placement top 100 Brands in 2019 movies Concave Brand Trackingjeep product placement top 100 Brands in 2019 movies Concave Brand Tracking
#46 Entourage of 7
#47 Permobil
#48 BMW
#49 Maison Margiela
#50 Polaris
entourage of 7 product placement top 100 Brands in 2019 movies Concave Brand Trackingpermobil product placement top 100 Brands in 2019 movies Concave Brand Trackingbmw product placement top 100 Brands in 2019 movies Concave Brand Trackingmaison margiela product placement top 100 Brands in 2019 movies Concave Brand Trackingpolaris product placement top 100 Brands in 2019 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2019 movies top 10 entertainment marketing analysis metrics measurement nike the upside Ferrari the art of racing in the rain triumph hobbs and shaw hobbs & shaw google playing with fire coca cola coca-cola gemini man champion spark plugs howard university porsche what men want ralph lauren spider-man far from jeep 47 meters down uncaged Entourage of 7 ford V ferrari polaris jumanji the next level

#51 – #100

#51 Mi-Pac
#52 Motorola
#53 Kia
#54 Hyundai
#55 Franklin
mi-pac product placement top 100 Brands in 2019 movies Concave Brand Trackingmotorola product placement top 100 Brands in 2019 movies Concave Brand Trackingkia product placement top 100 Brands in 2019 movies Concave Brand Trackinghyundai product placement top 100 Brands in 2019 movies Concave Brand Trackingfranklin product placement top 100 Brands in 2019 movies Concave Brand Tracking
#56 Canada Goose
#57 BonLook
#58 Lincoln
#59 Innis & Gunn
#60 Blockbuster
canada goose product placement top 100 Brands in 2019 movies Concave Brand Trackingbonlook product placement top 100 Brands in 2019 movies Concave Brand Trackinglincoln product placement top 100 Brands in 2019 movies Concave Brand Trackinginnis & gunn product placement top 100 Brands in 2019 movies Concave Brand Trackingblockbuster product placement top 100 Brands in 2019 movies Concave Brand Tracking
#61 AOC
#62 AT&T
#63 Citizen
#64 Viper Tactical
#65 Microsoft
aoc product placement top 100 Brands in 2019 movies Concave Brand Trackingat&t product placement top 100 Brands in 2019 movies Concave Brand Trackingcitizen product placement top 100 Brands in 2019 movies Concave Brand Trackingviper product placement top 100 Brands in 2019 movies Concave Brand Trackingmicrosoft product placement top 100 Brands in 2019 movies Concave Brand Tracking
#66 Lexus
#67 Carhartt
#68 Panerai
#69 Converse
#70 Oldsmobile
lexus product placement top 100 Brands in 2019 movies Concave Brand Trackingcarhartt product placement top 100 Brands in 2019 movies Concave Brand Trackingpanerai product placement top 100 Brands in 2019 movies Concave Brand Trackingconverse product placement top 100 Brands in 2019 movies Concave Brand Trackingoldsmobile product placement top 100 Brands in 2019 movies Concave Brand Tracking
#71 Casio
#72 Cisco Brewers
#73 WWE
#74 MG
#75 Cartier
casio product placement top 100 Brands in 2019 movies Concave Brand Trackingciscobrewers product placement top 100 Brands in 2019 movies Concave Brand Trackingwwe product placement top 100 Brands in 2019 movies Concave Brand Trackingmg product placement top 100 Brands in 2019 movies Concave Brand Trackingcartier product placement top 100 Brands in 2019 movies Concave Brand Tracking
#76 Dunlop
#77 Kotion Each
#78 C. F. Martin &
Company
#79 United Airlines
#80 Cutler & Gross
dunlop product placement top 100 Brands in 2019 movies Concave Brand Trackingkotion each product placement top 100 Brands in 2019 movies Concave Brand Trackingc. f. martin & company product placement top 100 Brands in 2019 movies Concave Brand Trackingunited airlines product placement top 100 Brands in 2019 movies Concave Brand Trackingcutler & gross product placement top 100 Brands in 2019 movies Concave Brand Tracking
#81 Brooks Brothers
#82 Merc
#83 Budweiser
#84 Jaguar
#85 Iveco
brooks brothers product placement top 100 Brands in 2019 movies Concave Brand Trackingmerc product placement top 100 Brands in 2019 movies Concave Brand Trackingbudweiser product placement top 100 Brands in 2019 movies Concave Brand Trackingjaguar product placement top 100 Brands in 2019 movies Concave Brand Trackingiveco product placement top 100 Brands in 2019 movies Concave Brand Tracking
#86 New Era
#87 Rolex
#88 Kocom
#89 Jansport
#90 Philadelphia Phillies
new era product placement top 100 Brands in 2019 movies Concave Brand Trackingrolex product placement top 100 Brands in 2019 movies Concave Brand Trackingkocom product placement top 100 Brands in 2019 movies Concave Brand Trackingjansport product placement top 100 Brands in 2019 movies Concave Brand Trackingphiladelphia phillies product placement top 100 Brands in 2019 movies Concave Brand Tracking
#91 Vizio
#92 Harley-Davidson
#93 FiLite
#94 Carlo IV
#95 LTI
vizio product placement top 100 Brands in 2019 movies Concave Brand Trackingharley-davidson product placement top 100 Brands in 2019 movies Concave Brand Trackingfilite product placement top 100 Brands in 2019 movies Concave Brand Trackingcarlo iv product placement top 100 Brands in 2019 movies Concave Brand Trackinglti product placement top 100 Brands in 2019 movies Concave Brand Tracking
#96 Old Focals
#97 Fox News
#98 Persol
#99 Michael Jackson
#100 Nissan
old focals product placement top 100 Brands in 2019 movies Concave Brand Trackingfox news product placement top 100 Brands in 2019 movies Concave Brand Trackingpersol product placement top 100 Brands in 2019 movies Concave Brand Trackingmichael jackson product placement top 100 Brands in 2019 movies Concave Brand Trackingnissan product placement top 100 Brands in 2019 movies Concave Brand Tracking

concave brand tracking product placement top 100 brands in 2019 movies top 10 entertainment marketing motorola black and blue innis and gunn innis & gunn avengers endgame blockbuster captain marvel lexus men in black international WWE githging with my family carter uncut gems bidweiser ford v Ferrarianalysis metrics measurement Filite parasite fox news bombshell persol avengers endgame

Check out more articles about our annual recap of product placement in 2019 movies:
our in-depth analysis of the 10 brands
the top 10 most valuable single-movie product placements
our closer look at Ford’s #1 position

If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data or services, please contact us at info@concavebt.com.

 

disclaimer: Concave Brand Tracking does work with certain brands in this top 100. However, as a market research company, our methodology is entirely objective. We are a 3rd party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.